精酿啤酒包装

This includes a variety of craft-style beverage categories that continue to skyrocket in terms of consumer demand and are expected to continue capturing market share.

精酿啤酒

云顶集团糖果游戏 recognized the potential of the craft beer industry early on and has helped countless breweries expand their reach to consumers with innovative beer packaging. There are several factors driving the adoption of the craft beer can by the craft beer industry, including the inherent barrier properties that protect freshness and taste and printing techniques that enable brands to express their unique identities. Case in point: The Society of Independent Brewers (SIBA) Craft Brew Report 2022 indicates that the volume of its members’ craft beer going into cans has more than tripled since 2019.¹

就像每个行业一样, the craft beer market was impacted by the pandemic, but it seems to be on the rebound. 例如，在美国.S. 到2021年，美国的整体经济增长将会放缓.S. beer volume sales were up 1%, while craft brewer volume sales grew 8%. This increased small and independent brewers’ share of the country’s beer market by volume to 13.1%，高于之前的12%.上一年度2%.² The figures mark a return to pre-pandemic norms when craft beer growth outpaced the overall beer market. 在欧洲, SIBA member breweries saw average production recover in 2021, after a dramatic fall in 2020, but it remains below 2019 levels.³

鸡尾酒和无酒精鸡尾酒

The portability and durability characteristics that make cylindrical beverage cans so appealing in the craft beer category also apply to the cocktails segment. Consumers appreciate the convenience of a pre-mixed drink in a lightweight format that retains freshness and regulates temperature. Canned cocktails eliminate prep time and the burden of carrying multiple ingredients and tools. Ready-to-drink spirits represented $741 million in U.S. retail-store sales in 2021 through Dec. 25, more than double the sales over the same period a year earlier.⁴ A NielsenIQ Global Snapshot report shows the rise of pre-mixed cocktails has global appeal, 欧洲则是11分.7% increase in sales for pre-mixed beverages from 2020 to 2021.⁵

饮用无酒精鸡尾酒, which provide a liquor-free alternative to popular libations like the gin and tonic or Moscow mule, 也在上升. As reported by NielsenIQ, sales of non-alcoholic beverages rose 33.2% in the last year, with $331 million in total sales. Non-alcoholic beer and cider sales grew by 31.7%, but more notably sales of non-alcoholic spirits grew 113.同期增长了4%.⁶

^{1 http://www.siba.co.uk/2022/03/17/siba-craft-beer-report-shows-traditional-cask-beer-sales-serious-threat-due-huge-shift-online-sales-home-drinking/}

^{2 http://www.brewersassociation.org/statistics-and-data/national-beer-stats/}

^{3 http://www.siba.co.uk/2022/03/17/siba-craft-beer-report-shows-traditional-cask-beer-sales-serious-threat-due-huge-shift-online-sales-home-drinking/}

^{4  http://www.《云顶集团糖果游戏》.com/articles/fresca-with-liquor-to-join-crowd-of-canned-cocktails-11641477316}

^{5  http://nielseniq.com/global/en/insights/analysis/2022/pre-mixed-alcoholic-beverages-outpace-beer-and-wine-in-global-markets/}

^{6 http://www.cnbc.com/2021/12/09/more-are-drinking-alcohol-free-cocktails-beer-and-wine-heres-why.html}